Abu Dhabi Medical

Abu Dhabi Medical Congress 2009

Primary Healthcare Congress & Exhibition

Middle East Rehab will make its debut as part of the expanding Abu Dhabi Medical Congress 2009. Held in 2007, the inaugural event was launched as part of the Arab Health Exhibition & Congress; however, in recognition of the growth this sector of the healthcare market is experiencing, the show has moved to the Abu Dhabi Medical Congress, allowing the event to expand at a rate more proportionate to the sector’s growth.

Rehabilitation, whether required post-operatively or due to the loss of mobility or speech is a rapidly expanding segment of the Middle East healthcare sector. Both the government and private healthcare sector in the UAE is investing more resources into rehabilitation and industry events such as the Middle East Physical Medicine & Rehabilitation Exhibition & Congress (Middle East Rehab), taking place from 11 to 13 October 2009 at the Abu Dhabi National Exhibition Centre (ADNEC), are becoming increasingly pivotal in ensuring that latest techniques are explored and technologies applied to rehabilitation and physical medicine across the Middle East.

Now running as part of the Abu Dhabi Medical Congress, an IIR Middle East Life Sciences event, for the first time in the region Middle East Rehab will showcase a virtual REHAB unit that will allow industry professionals to demonstrate how their product or technology works in practise. The virtual REHAB unit will be an interactive experience for delegates, who can meet with dealers, distributors, manufacturers and services providers together with the region’s key decision makers and influential end users, and it will allow them to view demonstrations of the latest technology and medical machinery.

As Chair of Middle East Rehab, Dr Sabahat Asim Wasti, Consultant in Physical Medicine at the Sheikh Khalifa Medical City in Abu Dhabi has wide experience in implementing rehabilitation systems. He believes the UAE should focus on service development in this field.

“In developed health care systems around the world, rehabilitation is now an essential component of most clinical pathways,” says Dr Wasti. “In developing or emerging health communities such as ours in the United Arab Emirates, rehabilitation is in the early stages of development.”

“Middle East Rehab will focus on service development issues as well as bringing the audience up to date with the latest developments in the field. We have been successful in securing the support of international societies and this has enabled us to put together an exciting conference program. I believe that colleagues who are directly or indirectly involved in the field of rehabilitation within the UAE and surrounding areas should do their utmost to attend as this is a unique opportunity for our region”.

The Primary Healthcare Congress & Exhibition co-locates three vertical events at the Abu Dhabi Medical Congress to form the region’s premier healthcare event, catering to specialised areas in medical sciences under one roof.

 Primary healthcare is the basis of every healthcare system and is the first point of contact for individuals, the family and community. The Primary Healthcare Exhibition & Congress aims to act as a catalyst for hospitals, healthcare centres and government agencies to make primary healthcare their highest priority, as well as draft guidelines for setting up practical guidance to help clinicians and managers make this a reality and will run from 11 – 13 Oct 2009 at the Abu Dhabi National Exhibition Centre.

Primary healthcare is a concept, largely accepted by the members of the World Health Organisation (WHO) as the key to achieving ‘Health for All’. Too often patients are missing an important recommended preventive health service, such as a mammogram or a cholesterol screening, often resulting in a gap in basic healthcare.  By increasing the quality of primary healthcare, the medical profession ultimately helps reduce medical costs therefore reducing the burden on government funds, insurers and ultimately patients themselves.

There are many silent killers in the UAE, most of which can be controlled or even prevented by quality primary healthcare checks. Statistics show that one out of five people in the UAE has diabetes and according to the Ministry of Health (MOH), diabetes-related heart problems were the biggest killer in the UAE in 2008, accounting for 31.6 per cent of deaths.

Philips Middle East will be running a health check booth at the 3rd Primary Healthcare Conference and Exhibition taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 11 and 13 October 2009. Delegates will be able to visit the booth to undergo a series of medical checks designed to highlight the importance of preventative medicine and to illustrate how simple procedures can go a long way to detecting underlying illnesses before they become unmanageable.

Louis Hakim, Vice President Royal Philips Electronics and Chief Executive Officer of Philips Middle East, said: “The Philips health check booth is a tool to both educate and promote the concept of ‘prevention before cure’ , which is one of the keys to having a more healthy society. The number of people suffering from health issues such as diabetes and cholesterol continues to rise in the UAE. If health issues are detected at an early stage, an individual is at a lower risk of having it develop into a chronic disease in the future, where extensive treatment will be needed.”

Emirates Arthritis Foundation will also be doing on-site testing for early signs of arthritis.

“Rheumatoid Arthritis (RA) is a chronic autoimmune disease that is characterised by inflammation of the synovial joints.  Early diagnosis and treatment within the first few months of the disease initiation is critical in preventing joint damage and disease progression.  However, patients frequently experience symptoms of RA for an average of 9 to 12 months before diagnosis is made, and they often wait additional months for a rheumatologic referral,” says Katrina Thornely, Patient Support Director at the Emirates Arthritis Foundation. “With this in mind, the Emirates Arthritis Foundation will be conducting basic diagnostic tests on our stand at this year Abu Dhabi Medical Congress, highlighting the importance of early diagnosis.”

In alignment with the National Breast Cancer Month, Tawam Hospital will be running a free breast cancer screening unit at the conference.

“We are very glad to be part of this year’s Primary Healthcare Conference especially during our very active Breast Cancer Awareness Campaign this month,” said Philippa Gail Clayton, Nurse Manger of Tawam’s Breast Care Center. “This conference will help us reinforce our key messages on early detection of breast cancer and regular screening.  All our activities throughout the month of October 2009 will include free screening for women aged 40 and above (nationals and residents of Abu Dhabi), utilising the Tawam Hospital Mobile Mammography Van.”

IIR Life Sciences, in partnership with The Abu Dhabi Health Services Company (SEHA), will be running the conference as part of the 3rd Annual Abu Dhabi Medical Congress. The overriding theme will be for medical practitioners to discuss service innovations that can be used to improve patient care, to acquire useful tools that primary care providers can use to increase diagnosis and treatment, and to discuss medical advances for a variety of clinical subjects to provide up-to-date medical care regarding patients seen in a primary care setting.

For more information about undergoing a free medical health check call +971 4 336 7334 or visit www.phcongress.com for details on attending this event.    www.me-rehab.com



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